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Sprint cancels plans to launch 4G BlackBerry PlayBook citing lack of demand

Updated Dec 19th, 2018 7:25PM EST

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Sprint has abandoned its plans to launch a version of Research In Motion’s BlackBerry PlayBook tablet with an embedded 4G WiMAX radio. The nation’s No. 3 wireless carrier cited a lack of demand among business customers as its reasoning for the cancellation, The Wall Street Journal reports. “It’s an interesting concept, it just hasn’t caught on with business customers as much as they would like,” said president of Sprint’s business markets group, Paget Alves. “There are so many tablets in the market, it creates confusion for the average customer.” Sprint announced in January that it would release a 4G BlackBerry PlayBook sometime this summer, and a Sprint spokesperson told The Journal that the decision to not release the 4G PlayBook will have no impact on the carrier’s relationship with RIM.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.