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Smart TV sales soared in 2012, set to dominate TV market by 2015

Published Feb 22nd, 2013 7:45AM EST
Smart TV Sales 2012

Global adoption of smart TVs grew in 2012 as the prices of connected TV sets from the likes of Samsung (005930), LG (066570), Sony (SNE) and discount vendors continued to fall. According to a report released this week by market research firm IHS iSuppli and picked up by Twice, smart TV shipments climbed 27% in 2012 to reach 66 million units. By 2015, the smart TVs will make up 55% of the market as global shipments climb to 141 million units. “Despite a decline in global television shipments in 2012, consumer demand for Internet-connected televisions soared during the year — and the surge in sales shows no signs of abating,” IHS analyst Veronica Thayer said. “Smart TVs are rapidly joining the mainstream as manufacturers refine their products to add new features and to make them easier to use.”

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.