Samsung has been announcing new smartphones over the past few weeks like it’s going out of style. The Galaxy S4 mini, Galaxy S4 Zoom, Galaxy S4 Active and other handsets have all debuted recently, and Samsung is expected to have them all on hand during Thursday’s press conference — along with a few surprises. While some find it confusing, unveiling more than a half-dozen versions of the Galaxy S4 might be a smart play when it comes time to talk numbers; just as Apple lumps all of its iPhone models into one total sales figure, Samsung will be able to include all of these Galaxy S4 versions in a single shipment figure now that sales of the flagship model seem to be slowing. A wide variety of options has always been part of Samsung’s game plan though, and now we get to see exactly what the company has in store for us this summer. Samsung’s “Galaxy & Ativ” event is scheduled to kick off at 2:00 p.m. EDT, 11:00 a.m. PDT, and live streaming video of the press conference can be viewed below.
You can watch live streaming video of Samsung’s ‘Galaxy & Ativ’ event right here
Published Jun 20th, 2013 1:50PM EDT
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
