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Samsung’s Galaxy S4 isn’t shaping up to be the smash hit most expected

Published Jun 20th, 2013 9:45AM EDT
Galaxy S4 Sales

Reviewers and critics fawned over Samsung’s Galaxy S4 when it debuted earlier this year. While Samsung undoubtedly has a fantastic flagship smartphone on its hands, some argued that it is an iterative update packed with gimmicky features that might not prompt current Galaxy phone owners to upgrade. The phone quickly became Samsung’s fastest-selling handset as the company flooded distribution channels with inventory, but now Samsung’s stock is plummeting on reports that end-user sales haven’t kept pace with shipments. In the latest twist in the Galaxy S4 saga, a new report claims slowing Galaxy S4 sales have caused Samsung to cut its component orders for the first time since the company began making smartphones.

A new report from ETNews states that Samsung is slashing component orders by between 10% and 15%. Much more troubling, however, is the claim that Samsung will slash Galaxy S4 production by nearly 50% to 6.5 million units — Samsung had 12.5 million Galaxy S4 handsets built in May, the report states.

ETNews also claims that Samsung will cease production of its Galaxy S III smartphone ahead of schedule.

Samsung’s Galaxy S4 features a 5-inch full HD Super AMOLED display, a quad- or eight-core processor, a 13-megapixel camera and Android 4.2.2 Jelly Bean. As impressive as the handset is on paper, however, it appears as though Samsung’s often-gimmicky new features haven’t been enough to push Galaxy S III owners and others who recently purchased new smartphones to upgrade.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.