Click to Skip Ad
Closing in...
  1. Amazon Kitchen Gadgets
    08:08 Deals

    This $20 Amazon kitchen gadget went viral on TikTok, and it’s mesmerizing

  2. Best Camera Drone Deal
    08:45 Deals

    Amazon’s best camera drone deal is a 2K drone that folds up as small as an iPhone fo…

  3. True Wireless Earbuds Price
    14:36 Deals

    SoundPEATS true wireless earbuds price on Amazon is way lower than it should be

  4. Amazon Air Fryer Deals
    11:58 Deals

    Amazon air fryer deals: Get an amazing $129 smart air fryer with Alexa for $69

  5. Amazon Deals
    09:59 Deals

    Today’s top deals: $65 foldable 2K camera drone, insane air fryer deal, $35 Echo Dot…

Video: This is the best ad Samsung has ever made, but you’ll never see it on TV

Zach Epstein
March 11th, 2015 at 11:50 AM
Samsung Ad Video

Samsung spends more money on marketing and advertising than any of its competitors, and that includes Apple. In fact, it’s not even close — the company’s budget is in the double-digit billions, which actually tops many of the Samsung’s rivals’ annual revenue.

The ads Samsung’s various agencies around the world come up with vary pretty dramatically in terms of theme and style. Sometimes Samsung focuses on bashing Apple, other times it touts the merits of its own products.

This time, Samsung struck gold with an ad that very well may move you to tears.

DON’T MISS: Stop whining about iOS 8.2

You’ll never see Samsung’s new advertisement on TV in the United States or most other markets, but it has already gone viral on the Web. And for good reason — it’s absolutely brilliant.

Shot by Samsung’s agency in Turkey, the ad showcases Samsung’s regional video calling service in the most amazing way imaginable. Video calling is obviously a terrific tool for the hearing impaired, so Samsung found a hearing-impaired man in Istanbul named Muharrem and taught dozens of his neighbors how to sign.

For the shoot, strategically placed cameras followed Muharrem around one morning and every person he encountered was able to sign and communicate with him. Once a confused Muharrem was finally told what was going on, he was overwhelmed.

The ad is embedded below.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

Popular News