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Video: This is the best ad Samsung has ever made, but you’ll never see it on TV

Samsung Ad Video

Samsung spends more money on marketing and advertising than any of its competitors, and that includes Apple. In fact, it’s not even close — the company’s budget is in the double-digit billions, which actually tops many of the Samsung’s rivals’ annual revenue.

The ads Samsung’s various agencies around the world come up with vary pretty dramatically in terms of theme and style. Sometimes Samsung focuses on bashing Apple, other times it touts the merits of its own products.

This time, Samsung struck gold with an ad that very well may move you to tears.

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You’ll never see Samsung’s new advertisement on TV in the United States or most other markets, but it has already gone viral on the Web. And for good reason — it’s absolutely brilliant.

Shot by Samsung’s agency in Turkey, the ad showcases Samsung’s regional video calling service in the most amazing way imaginable. Video calling is obviously a terrific tool for the hearing impaired, so Samsung found a hearing-impaired man in Istanbul named Muharrem and taught dozens of his neighbors how to sign.

For the shoot, strategically placed cameras followed Muharrem around one morning and every person he encountered was able to sign and communicate with him. Once a confused Muharrem was finally told what was going on, he was overwhelmed.

The ad is embedded below.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.