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RIM’s app store shamelessly dubbed App World; developer site goes live tonight

It looks like RIM is finally taking a big step toward making its on-device app portal a reality. The developer site, blackberry.com/appworld, is set to go live at 10:00 pm EST and end-users will also be able to sign up for alerts at that time. As for the official name… App World. Yep, it’s fairly obvious that the App Store model works and competitors aren’t even bothering with trying to distinguish their offerings from the godfather. In fact by shamelessly copying the name of Apple’s portal, RIM is likely (and wisely) hoping potential customers immediately make the connection with the successful Apple shop and dive right in. So there you have it folks — the on-device App World portal will likely launch to users fairly soon so get those credit cards ready, recession be damned.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.