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NewBay, other RIM assets up for grabs as company digs for cash

Zach Epstein
August 13th, 2012 at 1:25 PM

Struggling smartphone maker Research In Motion (RIMM) is looking to offload some of its other “minor assets” in an effort to scrounge up cash, Reuters reports. Citing a single unnamed source with its report, the news organization says RIM is looking to sell recent acquisition NewBay as well as other assets “as part of a strategic review process.” Dublin, Ireland-based NewBay, which RIM acquired for a reported $100 million, is a cloud-based service provider that focuses on photo, video and social sharing tools for smartphones and desktop platforms. The service had more than 80 million subscribers when RIM purchased it in October 2011.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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