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RIM appoints new marketing, operating execs

Updated Dec 19th, 2018 8:24PM EST
BGR

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Research In Motion on Tuesday named two new executives as the shake-up atop its organization continues. Recently-appointed chief executive officer Thorsten Heins said during his first day on the job that finding a new marketing boss and making drastic changes to the company’s marketing strategy were top priorities for the struggling smartphone maker. While the company’s marketing efforts have yet to pay off — though it does seem to be trying new things, at least — a new chief marketing officer has now been named. Frank Boulben, former executive vice president of strategy, marketing and sales for LightSquared, has been appointed CMO effective immediately, and joining him is new chief operating officer, Kristian Tear, who comes from Sony Mobile where he was the company’s executive vice president. “Kristian and Frank bring extensive knowledge of the rapidly changing wireless global market and will help RIM as we sharpen our focus on delivering long-term value to our stakeholders,” RIM CEO Thorsten Heins said in a statement. “Most importantly, both Kristian and Frank possess a keen understanding of the emerging trends in mobile communications and computing.”

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.