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Wii U sales reportedly tanked again in March, no rebound in sight

Published Apr 16th, 2013 5:20PM EDT
Wii U sales tank again, no sign of rebound in sight

The Wii U has been one of the least successful product launches in Nintendo’s history so far and Wedbush analyst Michael Pachter believes that there’s very little hope sales of the console will pick up anytime soon. Per Benzinga, Pachter says that “only 55,000 Wii U consoles were sold domestically in March,” which is down from the 66,000 consoles Nintendo sold in February and the 57,000 consoles it sold in January. What’s more, Pachter doesn’t think there’s much Nintendo can do to boost sales in the future as the Wii U’s “fortunes appear unlikely to improve for several months, even if Nintendo decides to drop [the] price, as there are an insufficient number of core titles that are generating interest in the console.” In other words, it’s not even clear at this point that issuing a PS Vita-style price cut can spark interest in the Wii U until the game selection for the console significantly improves.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.