Gamers hoping that Nintendo would try to boost poor Wii U sales by slashing the console’s price are in for a disappointment. In an interview with VentureBeat last week, Nintendo marketing executive Scott Moffit said that the company has “no plans to change the price of Wii U,” which he described as a “great value” for gamers. Instead, Moffit said he expected sales for the console to increase once new games for Nintendo’s popular Mario, Zelda and Super Smash Bros. franchises get released in the coming months. Moffitt’s remarks echo those made by Nintendo CEO Satoru Iwata, who recently blamed the Wii U’s poor sales on its lack of top-notch games.
Despite dismal sales, Nintendo won’t cut the Wii U’s price
Published Jun 17th, 2013 6:30PM EDT
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
