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AT&T is just not willing to lose your family plan to T-Mobile without a fight

New AT&T Mobile Share Value Family Plan

In a clear response to T-Mobile’s recent ‘Uncarrier’ moves that may convince many families to ditch their current carriers, AT&T on Saturday announced a new family plan that’s ready to offer “incredible savings for families.” For $130 per month, AT&T will offer families unlimited voice and text messages for two lines as well as 10GB of shared data. Families can then add more lines for $15/line per month, with a maximum cap at 10 lines per plan – however, these are monthly charges available for off-contract smartphones, while on-contract devices will cost $40/line per month.

The carrier says that with a new Mobile Share Value plan, a family of four would pay $160 per month, getting all the perks mentioned above, while a plan on Verizon that offer the same amount of data would cost the same family $260 a month. In a video promo of the new plans, AT&T says that customers who switch from other carriers could save up to $1,600. Furthermore, AT&T says that its current family plans customers that switch up to a plan that offers at least 10GB of shared data will save anywhere from $40 to $100 per month depending on the plan they’re currently on.

Family plan comparison | Image credit: AT&T

AT&T is also offering a $100 bill credit for each new line of service added – including smartphones, tablets, feature phones, mobile hotspots or AT&T home phones – although the offer will only be available until March 31.

“These new plans give customers what they want – our best-ever prices on a best-in-class network,” AT&T chief marketing officer David Christopher said. “We’re making it easy for families who want it all – great service, great value and big bucket of data to share.”

In addition to families that are already on AT&T, the new plan is also available to customers that switch from other carriers but also to small businesses. A promo video for the new AT&T family plan follows below.

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.