Click to Skip Ad
Closing in...
  1. Amazon Deals
    07:58 Deals

    10 deals you don’t want to miss on Saturday: $5 Alexa smart plugs, $110 electric sta…

  2. Self-Emptying Robot Vacuum
    16:11 Deals

    Amazon coupon slashes our favorite self-emptying robot vacuum to its lowest price ever

  3. Amazon Deals
    07:59 Deals

    10 deals you don’t want to miss on Sunday: Rare Nest Thermostat sale, Alexa in your…

  4. Amazon Gift Card Promotion
    14:41 Deals

    Amazon’s giving away $15 credits, but this is your last chance to get one

  5. Best Amazon Finds 2021
    08:49 Deals

    5 must-have Amazon devices you might’ve never even heard of




Microsoft takes aim at Google with new ‘Scroogled’ ad campaign [video]

Dan Graziano
November 28th, 2012 at 1:25 PM
Microsofts Anti-Google Ads

Over the past few months, Microsoft (MSFT) has launched a number of anti-Google (GOOG) advertising campaigns to help move users away from Google’s services. The Redmond, Washington-based company’s latest campaign, called “Scroogled,” targets Google’s “unfair pay-to-rank shopping practices.” Microsoft notes that merchants must pay Google to be included in its Shopping service and is asking users to try Bing instead, which it claims will not “switch to a pay-to-rank” method of listing products.

“In their under-the-radar announcement, Google admits they’ve now built ‘a purely commercial model’ that delivers listings ranked by ‘bid price.’ Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results. They call these ‘Product Listing Ads’ a ‘truly great search,’ ” Microsoft said. “We say that when you limit choices and rank them by payment, consumers get Scroogled. For an honest search result, try Bing.”

Despite the software giant’s efforts, Google is still king of search. The Mountain View-based company controls nearly 70% of the search industry in the U.S., compared to Bing’s 16% share.

Microsoft’s Scroogled commercial follows below.




Popular News