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Microsoft tries to stave off Windows RT flop by slashing fees

Published Jun 3rd, 2013 5:25PM EDT
Microsoft Windows RT Licensing Fees Cut

Microsoft’s struggles to make inroads in the tablet market with Windows RT are well documented, but the company still seems to think it can make lemonade out of what has been described as a very large lemon. Unnamed sources tell Bloomberg that Microsoft plans to cut licensing fees for Windows RT in an effort to boost interest in the platform and cut into iOS and Android’s dominant share of the tablet market. Bloomberg notes that Acer, HP and HTC have shied away from Windows RT so far while Samsung hasn’t committed to releasing any further Windows RT products after its first RT tablet fell flat. Wes Miller, an analyst at Directions on Microsoft, tells Bloomberg that the company desperately needs more manufacturers producing lower-cost Windows RT devices for the platform to have any kind of future.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.