As BlackBerry and Microsoft scramble to catch up with iOS and Android’s hold on app developers’ attention, it’s become clear that Microsoft has a distinct advantage that BlackBerry simply cannot match: Lots and lots of cash. Both Bloomberg Businessweek and Business Insider report that Microsoft is paying developers up to $100,000 to bring their applications over to Windows Phone 8. While this might seem like a lot of money just to convince developers to create apps for Windows Phone, Business Insider’s Julie Bort notes that it’s a relative drop in the bucket for Microsoft, which is also paying Nokia “$1 billion a year to make Windows phones.”
Microsoft doling out up to $100,000 for Windows Phone apps
Published Jun 14th, 2013 10:40AM EDT
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
