With just over two weeks until the launch of Windows 10, Microsoft is shifting the hype train into high gear. Corporate VP Yusuf Mehdi published an article on the Windows blog today outlining all the ways that the company plans to celebrate the release of its latest operating system on Wednesday, July 29th.

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It’s a three-pronged approach, the first step of which involves a series of special events in 13 cities around the world: Sydney, Tokyo, Singapore, Beijing, New Delhi, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, Sao Paolo, and New York City.

Mehdi says that attendees at these events with be able to go hands on with new products and software as well as meet members of the Windows team. Microsoft has also partnered with several retailers to ensure that they will be able to help consumers upgrade to Windows 10 and take all of their data with them.

What’s more, over 110 Microsoft Stores in the U.S., Canada and Puerto Rico will host fan celebrations on the 29th with “Windows 10 pop-up demo experiences, prizes, giveaways and more.”

The second part of the celebration is Microsoft’s global Windows 10 advertising campaign, which begins on July 20th with the release of TV and digital ads for the upgrade. That’s right — prepare for Windows 10 commercials as early as next week.

Finally, Microsoft is launching an initiative called “Upgrade Your World,” a $10 million investment in over 100 local and global nonprofit organizations that are doing their part to upgrade the world around them. You can read more about the initiative at windows.com/upgradeyourworld and watch a short video below.

Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.