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Microsoft to Danger: Pwned!

It’s official; Microsoft announced that its acquisition of Danger has been completed. Danger of course is the company behind Sidekick client software and we’ve all known for a while that this deal was underway. So what will this mean for Danger? First and foremost, the company will become part of a newly formed group within Microsoft dubbed the Premium Mobile Experiences (PMX) team that “focuses on consumer-facing mobile projects”. The team falls under the Mobile Comms division and Danger co-founders Matt Hershenson and Joe Britt will stay on, reporting to the head of the PMX team. There’s nothing like receiving a small fortune to watch someone else run your brainchild. Head of PMX, Roz Ho:

“We imagine a mobile experience that embraces sharing and celebrating relationships and personal moments. Combining Danger and Microsoft talents together in the Premium Mobile Experiences team is how we’re going to deliver cool, new, fun mobile experiences to consumers. We want people to smile every time they look at their phone.”

Truth be told, the combination of Danger’s brains and Microsoft’s brawn has the potential to be quite a tandem. As Microsoft attempts to strengthen its presence in the mobile sector, only time will tell how this deal will pan out for users. What do you think Sidekick fans, good news or bad?


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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