Click to Skip Ad
Closing in...
  1. Galaxy Star Projector Amazon
    09:43 Deals

    This awesome $32 gadget went viral on TikTok and now Amazon shoppers are obsessed

  2. Best Exercise Machines
    13:17 Deals

    5 exercise machines on Amazon under $250 to build the home gym of your dreams

  3. Best Kitchen Gadgets
    08:33 Deals

    Amazon shoppers are obsessed with this $23 gadget that should be in every kitchen

  4. How To Save Money On Your Cable Bill
    15:37 Deals

    Your cable company is furious that we’re telling you about this $59 box on Amazon

  5. Amazon Gift Card
    07:58 Deals

    $25 in free Amazon credit beats any Prime Day deal – here’s how to get it




Microsoft is bleeding Surface users as interest wanes

May 20th, 2014 at 3:48 PM
Microsoft Surface Usage Over Time

Ahead of Microsoft’s Surface event on Tuesday, Chitika took a look at some usage statistics in the non-iPad tablet market, and the results for Microsoft’s devices were a tad bit worrying. Based on tens of millions of U.S. and Canadian online ad impressions, Chitika found that the Surface and Surface 2 usage share in the tablet market had fallen from 7.5% to 6.7% since February 1st, even excluding iPad usage.

“Surface tablet users generated a marginally decreasing share of U.S. and Canadian non-iPad tablet Web traffic as we moved through late Q1 and early Q2,” reports Chitika. “This trend follows substantial usage share growth for the device family during the latter half of 2013, when Surface’s non-iPad usage share went from 3.3% in June, to 5.7% in September, to nearly 8% leading into last holiday season.”

Despite some significant progress last year after the release of the Surface 2 tablets, Microsoft appears to be losing its grasp on the small market share it had gathered. New hardware was partially responsible for the increased interest in the Surface, but each of the three major upticks in usage also corresponded with a price cut.

Chitika also notes that since the Surface tablets come preloaded with Microsoft Office, productivity on the device isn’t entirely limited to online usage. That said, there’s no question that the Surface hasn’t been the success Microsoft hoped it would be. We’ll see if the Surface Pro 3 can change that.

Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.




Popular News