Click to Skip Ad
Closing in...

Business customers could save the Surface Pro from bombing like the Surface RT did

Published Jan 4th, 2013 10:06AM EST
Microsoft Surface Pro Sales

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

Microsoft’s (MSFT) Surface has, by all indications, been a dud in the consumer market so far. And while it’s unlikely that Microsoft’s $899 Surface Pro will do any better in the consumer market, one analyst thinks that it could be a modest success in the business market. Per AllThingsD, Davenport & Co. analyst Drake Johnstone says that the Surface Pro could appeal to companies looking to buy ultra-portable computers for their workers that are capable of functioning as fully loaded personal computers. In fact, Johnstone is so bullish on the Surface Pro in the workplace that he thinks Microsoft could sell “a few million” of the tablet-PC hybrids.

“It is possible that Microsoft could generate solid enterprise demand for the new Surface Pro tablet,” Johnstone writes in a research note cited by AllThingsD. “[It] will run legacy Windows 7 software applications (including Microsoft Office) and will also run Windows 8 applications. It is possible that corporations could be attracted to the Surface Pro tablet as a replacement for laptop PCs.”

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.