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Microsoft announces October 22nd launch for Windows 7

Mark your calendars, Windows fans. Ballmer’s crew has just made the launch date for Windows 7 official: October 22nd, 2009. Since Microsoft first released Windows 7 to the public in beta form (and even well before then), feedback has been overwhelmingly positive. In fact, many were caught by surprise. Windows 7 is a breath of fresh air to those who were blindsided by a disastrous Vista launch and who didn’t bother to stick around to sample later, infinitely more stable/usable builds. Despite the fact that it has maintained its market share very well, Microsoft has been in a constant battle to revitalize its image since then. Efforts were hit and miss until the company’s latest effort, the Laptop Hunter campaign, which has been very well received. Apple’s “I’m a Mac” campaign simply rehashes the same jabs over and over at this point and with a global recession in full swing, shoppers seem much more receptive to Microsoft’s message of affordability and value than Apple’s recycled quips. If Redmond can ride the wave until October, Windows 7 could certainly be a death blow to Apple’s already-dwindling market share. That is, if we don’t see a more affordable option from Apple before then.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.