When Apple launched two new iPhone models in 2013, fans weren’t exactly elated. The “budget” device that everyone was expecting turned out to be the slightly more affordable iPhone — effectively an iPhone 5 in a colorful plastic body. Refusing to make the same mistake twice, Apple decided to make its next secondary model a premium one, resulting in the iPhone 6 Plus. Based on the latest surveys, it looks like Apple’s decision paid off.
According to AppleInsider, a quarterly survey conducted by Consumer Intelligence Research Partners, detailed this week by Steven Milunovich of UBS, reported that the iPhone 6 Plus accounted for 24% of total iPhone sales during the last two weeks of September. 62% of consumers bought an iPhone 6 and 14% picked up an older model.
Another poll conducted by Keith Bachman of BMO Capital Markets found similar results, indicating that 25-30% of all iPhone sales in 2015 would be iPhone 6 Plus sales.
With its $299 price tag, analysts are expecting Apple to see huge margins from the premium device in the coming months. Apple also made larger storage even more attractive by doubling the size of its 32GB and 64GB models to 64GB and 128GB, respectively.
Apple Insider also notes that both analysts believe that Apple will sell more in total due to Android users making the switch and iPhone users upgrading to something bigger and better. We’ve already seen traces of this trend, but as more and more contracts come to a close, smartphone users are going to have a difficult decision to make.
