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Why Apple’s iPhone 6 should launch on September 12th

Published Jul 22nd, 2014 2:50PM EDT
iPhone 6 and iOS 8 Release Date

While some reports say the next-gen iPhones will be launched on September 19th – not to mention that some retailers already offer pre-order options of the iPhone 6, despite the fact that it doesn’t yet exist – Business Insider has a different take on when the iPhone 6 should be released.

FROM EARLIER: New report claims to reveal release date for iPhone 6 and ‘iPhone Air’

The publication says that since Tim Cook took over the CEO position from Steve Jobs, Apple always launched an iPhone two days after the operating system version made alongside that model was released for earlier devices. And the latest iOS version was released to users exactly 100 days after being unveiled at that year’s WWDC edition.

That’s why Apple may launch iOS 8 on September 10th (a Wednesday) and the iPhone 6 on September 12th (a Friday).

iOS was introduced on June 11th, released 100 days later (on Wednesday, September 19th) and followed two days later, on a Friday, by the iPhone 5. iOS 7 was unveiled on June 10th, released 100 days later on September 18th (again a Wednesday), and followed by the iPhone 5s and iPhone 5c on September 20th, also a Friday – Apple almost always launches new iPhones on a Friday.

This year, Apple unveiled iOS 8 on June 2nd at WWDC. By applying the same math, September 12th comes up as the potential launch date for the iPhone 6.

Unless the iPhone 5 and iPhone 5s launches were simple coincidences – launching 102 days after their respective iOS version were unveiled – Apple could follow a similar pattern this year with the new iPhone 6 models.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.

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