Click to Skip Ad
Closing in...
  1. MyQ Smart Garage Door Opener
    11:06 Deals

    Unreal Prime Day deal gets you a MyQ smart garage opener and a $40 Amazon credit for $17

  2. Home Theater Projector Deals
    20:21 Deals

    Why buy a TV when Amazon’s Prime Day home theater projector deals start at $302?

  3. Amazon Dash Smart Shelf
    15:16 Deals

    I’m obsessed with this Amazon gadget you’ve never heard of – and it&#821…

  4. Prime Day Deals 2021
    04:05 Deals

    Amazon Prime Day deals 2021: See hundreds of the best deals right here

  5. Amazon Gift Card Prime Day Deals
    07:58 Deals

    Free money is definitely Amazon’s hottest deal of Prime Day 2021




Apple reportedly ‘caught flat-footed’ by the rise of phablets

April 23rd, 2013 at 9:30 AM
UBS: Apple has been 'caught flat-footed' by the rise of phablets

The iPhone 5 has certainly been a hit but it doesn’t seem to have been the record-breaking, world-conquering hit that previous iPhone models have been. Part of this has been because many customers are still picking up older iPhone 4 and iPhone 4S models at reduced prices. And per Barron’s, UBS analyst Steve Milunovich thinks that part of the reason iPhone 5 sales have been “disappointing” is because an iPhone with a larger 4-inch display simply isn’t enough to get people excited in an era when Samsung is releasing phablets whose displays top 6 inches.

“The data tell you the iPhone 5 is not a killer product,” Milunovich writes. “I think they need to offer new services, and hopefully integrate new fingerprint technology. There’s not going to be any excitement in this quarter…  I think they got surprised by the interest in 5-inch phablets. I think they were caught flat-footed, and it’s going to be a while before they respond. Remember, these are 15-month to 18-month design cycles. A new iOS 7 design, under Jonny Ive’s direction, will be coming this summer, but I’m not sure it’s enough to get people excited.”

But despite citing these challenges in the phablet market, Milunovich remains bullish on Apple overall and rates the stock a Buy with a $560 price target. Milunovich also thinks that the iPhone 5 still has room to grow before the next-generation iPhone comes out, although he notes that the migration to its newest smartphone has been going more slowly than many at Apple had hoped — even though it’s the best-selling smartphone on the planet.




Popular News