Microsoft is spending hundreds of millions to convert tablet owners to the Surface this holiday season, but according to one survey, the public is still too fascinated by Apple’s iPad to pay much attention. OnePoll, commissioned by SellCell.com, found that 22% of tablet owners are planning to trade in their devices, and 49% of those people are going to spend the money on either an iPad Air or an iPad mini. Around 15% are considering an Android tablet, which have consistently outsold Apple tablets for quite some time, but only 5% are thinking about Microsoft’s Surface. Now that the new iPad models have hit the streets, upgrading is likely to begin en masse, along with some timely holiday shopping considering the risk of supply constraints. If Microsoft hopes to make a dent in the competitive tablet market, it might need a Christmas miracle to go along with its $400 million marketing campaign.
49% of tablet trade-ins going to iPad upgrades, only 5% to Surface
Published Nov 1st, 2013 12:45PM EDT
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Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.
