Apple has only just begun to address the consumer electronics market in China, but it is seen by many industry watchers as being integral to Apple’s continued growth. On Tuesday, Apple announced that it will finally launch its current-generation iPad tablet in China on July 20th, and pricing will align with U.S. pricing. Apple’s iPad 2 will also be available starting at $399. Apple’s third-generation iPad first launched in the United States and other key markets on March 16th, and it quickly became Apple’s fastest-selling tablet ever. Apples press release follows below.
New iPad Arrives in China on Friday, July 20
CUPERTINO, California―July 10, 2012―Apple® today announced the new iPad®, the third generation of its category defining mobile device, will arrive in China on Friday, July 20. The new iPad features a stunning new Retina™ display, Apple’s new A5X chip with quad-core graphics and a 5 megapixel iSight® camera with advanced optics for capturing amazing photos and 1080p HD video. The new iPad still delivers the same all-day 10 hour battery life* while remaining amazingly thin and light.
The new iPad Wi-Fi models will be available in black or white for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model and $699 (US) for the 64GB model. The iPad Wi-Fi + Cellular models will be available for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. In China the new iPad will be available through the Apple Online Store (www.apple.com), select Apple Authorized Resellers and by reservation from Apple retail stores. Reservation requests will be accepted daily from 9 a.m. to 12 p.m. beginning Thursday, July 19 for pick up the following day. Additionally, iPad 2 is available at a more affordable price starting at just $399 (US).
*Battery life depends on device settings, usage and other factors. Actual results vary.