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Amazon’s anti-iPad mini ad flunks the reality test [updated]

Updated Oct 31st, 2012 2:35PM EDT
BGR

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Earlier this week, Amazon (AMZN) updated its homepage to include an advertisement attacking Apple’s iPad mini and promoting its own line of Kindle Fire tablets. As it turns out though, the advertisement isn’t accurate. As first spotted by Business Insider, Amazon flaunts the Kindle Fire HD’s dual stereo speakers and claims the iPad mini only includes a mono speaker when it in fact has stereo speakers as well. Early reviews of the iPad mini have praised not only the tablet’s speakers but the device as a whole, excluding the low resolution display of course. This isn’t the first time a company has run an advertisement that includes fake information that could mislead consumers, of course, so Amazon’s fact-challenged advertisement shouldn’t be all that surprising.

UPDATE: AppleInsider reports that Amazon has now pulled the ad.

Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.