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Apple’s tablet share plummets 40% in China

iPad Market Share Q2 2013 China

Apple’s share of the global tablet market dropped by about 14% on-year in the June quarter, and the company’s slide was even more severe in China. According to new data released by IDC on Wednesday, Apple’s tablet market share plummeted 40% year-over-year in China in the second quarter. The Financial Times reports that Apple shipped 1.48 million iPads in China during the June quarter, according to IDC’s numbers. That was good for just 28% of the tablet market in the country. In the same quarter last year, IDC said Apple’s share of the Chinese tablet market was 68.2%. Apple’s iPad shipments grew in China during that time period, but nowhere near as briskly as the overall market thanks to the explosion of low-cost Android tablets led by white-box vendors.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.