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Demand for new iPad may already be cooling

Published Nov 6th, 2012 10:30AM EST
iPad Demand 2012

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Apple’s (AAPL) new fourth-generation iPad took the tech world by surprise when it was unveiled during a press conference last month. While rumors of a very minor update to the company’s full-size iPad had been swirling for months, no one expected Apple to bill the tweaked tablet as a completely new product. It looks like consumers might not be very impressed with the minor update either, as the new iPad is already back in stock on Apple.com. Apple’s website currently shows all six “iPad with Retina display” models as being in stock and available to ship immediately. Wi-Fi + Cellular models will not be available until later this month. Apple announced on Monday that combined iPad mini and fourth-generation iPad sales totaled 3 million units during the devices’ first three days of availability.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.