There’s no doubt that a lot of Apple users have upgraded their smartphones and tablets to iOS 7 so far but there may be a sizable portion of the company’s user base holding out. MillennialMedia has noticed that adoption of iOS 7 seems to have lagged behind where adoption for iOS 6 was one week after its release. Specifically, MillennialMedia has found that “while the 185% daily growth for iOS 7 was impressive, we looked back at the first week of growth for iOS 6 and saw that it grew an average of 264% daily.” The firm speculates that the major changes that Apple made with iOS 7 may have spooked some users who would have otherwise rushed to upgrade their devices, although it admits it has no firm data to back this up.
iOS 7 may not be the smash hit Apple expected
Published Oct 18th, 2013 3:00PM EDT
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
