HTC (2498) continues to churn out one gorgeous smartphone after another but its struggles persist, proving yet again that quality alone is no match for extensive carrier support and marketing budgets that reach into the billions. As industry giants Samsung (005930) and Apple (AAPL) continue trouncing the rest of the market, HTC’s woes are seen continuing through the first quarter next year. According to Digitimes’ unnamed industry sources, HTC has already trimmed first-quarter smartphone orders and has suspended the development of several new models. The report claims that HTC’s projected shipment growth for Q1 has been cut in half as a result, from 20-30% to 10-15% sequentially. HTC did not comment on the report.
HTC reportedly suspends development of several new smartphone models, cuts Q1 shipments
Updated Dec 19th, 2012 11:23AM EST
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
