When a company goes from being a leading Android vendor to posting its worst-ever earnings in just a handful of quarters, it might be time to start asking some difficult questions. Such is the case with HTC (2498), which found itself in The Financial Times’ sights this week in an article which draws attention to the fact that the company’s top management remains unchanged despite this monumental slump. Contrary to its “Quietly Brilliant” slogan, FT calls the company “not so brilliant” as chairwoman Cher Wang, CEO Peter Chou and co-founder HT Cho have all remained onboard since HTC launched in 1997. The report notes that while some minor changes have been made, rivals including Nokia (NOK) and BlackBerry (BBRY) both saw major shakeups play a large role in their respective comeback attempts. Will the new HTC One find success and help HTC’s top brass weather the storm? The next few quarters may shape the future of this small but scrappy vendor.
HTC called ‘not so brilliant’ as top execs remain despite plummeting sales
Published Apr 12th, 2013 3:15PM EDT
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Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
