HTC is apparently tired of seeing BlackBerry hog the spotlight reserved for bad news about smartphone manufacturers. Per The Wall Street Journal, HTC on Tuesday projected that it would generate revenue between USD$1.36 billion and USD$1.53 billion in the fourth quarter this year, down from the USD$2.04 billion in revenue it generated in Q4 2012 and from the USD$1.6 billion in revenue it posted last quarter. HTC said that it may still eke out a profit in Q4 by aggressively cutting costs and by realizing gains from selling its stake in Beats Electronics. HTC has also finally decided to give up on its strategy of only releasing high-end phones and will develop a range of low-cost smartphones targeted toward Chinese consumers, the Journal reports.
HTC’s downward revenue spiral to continue in Q4
Published Nov 5th, 2013 8:40AM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
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