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New ad shows that HTC is literally fighting dirty [video]

Published May 10th, 2013 2:30PM EDT
HTC One Dirt Ad

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When we advised HTC to start fighting dirty a while ago, we didn’t expect them to take us quite so literally. In a new ad for its flagship HTC One smartphone, HTC shows off its new Blink Feed interface that the company bills as a single live stream that’s constantly showing the latest updates on all your apps, thus making it easier for you to find new data without switching through all your apps individually. In the new ad, HTC shows users of rival devices “digging” on their phones for all their apps as piles of dirt start to appear around their feet. HTC One owners, on the other hand, have a much cleaner experience and are shown getting everything they need through Blink Feed. The full advertisement is posted below.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.