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Google decides it won’t ruin searches with annoying banner ads

Published Mar 12th, 2014 5:34PM EDT
BGR

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Good news, everyone: You’ll be able to keep searching through Google without the specter of annoying banner ads hanging over you. Marketing Land brings us word that Google search boss Amit Singhal said this week that the Google had cancelled its experimental program to introduce banner ads into searches that it played around with last fall. Under that program, people who searched for company names would be served an enormous banner ad that would be placed at the top of search results. Such giant ads would have run counter to Google’s statement back in 2005 when it said that “there will be no banner ads on the Google homepage or web search results pages” and that there “will not be crazy, flashy, graphical doodads flying and popping up all over the Google site.”

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.