People-centric ads have done wonders for Samsung (005930) over the past year and now Google (GOOG) is trying to get in on the action with a new ad for the Nexus 10 that depicts the tablet as a perfect helper for prospective parents. The ad shows two expecting parents using the tablet to help them pick out names, to read books on parenting, to film videos of their baby shower and even to watch relevant comedies such as Knocked Up. While the new ad does fit in with the well-established convention of tablet ads that give laundry lists of applications, it focusses more than most on telling a coherent story and of showing how the tablet can make life easier for people in a specific situation. A video of the entire ad is posted below.
Google pitches Nexus 10 as the ideal tablet to help you through pregnancy [video]
Published Mar 19th, 2013 8:02PM EDT
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
