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Eric Schmidt’s curious advice: ‘Know your competition, but don’t copy it’

Updated Dec 19th, 2018 8:50PM EST
Google CEO Eric Schmidt

In the latest edition of Talking Schmidt, a series where 9to5Google analyzes Google CEO Eric Schmidt’s most baffling quotes, we take a look at Schmidt’s upcoming book, How Google Works. In order to promote the book, Schmidt took to Google+ and posted the following image.

The cartoon is accompanied by the following message:

“Playing catch-up with the competition can only ever help you make incremental gains. It will never help you create something new. It’s important to understand what’s going on around you, but the best way to stay ahead is a laser focus on building great products that people need.”

Of course, the irony here is that Google’s “hard lemonade” sure does taste a whole lot like the lemonade those other guys are selling. Steve Jobs famously accused Google of lifting wholesale from iOS in order to create Android, calling Google’s mobile OS “a stolen product.” By the time you include the fact that this was posted on Google+, a social network that isn’t exactly dissimilar from Facebook, the whole premise begins to fall apart.

It’s not bad advice, but considering the context, it’s very hard to take Schmidt seriously. Hopefully the Internet will find plenty more gems from the book when it releases next month.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.