Samsung announced on Monday that the company will be launching the Galaxy Note smartphone with a 90-second Super Bowl commercial, which will be the first-ever Super Bowl ad in the technology giant’s 71-year history. “During the past six months we’ve launched the Galaxy S II, Galaxy Nexus and now the Galaxy Note super phone in North America bringing unparalleled innovation to the marketplace,” said Todd Pendleton, Samsung‘s American Chief Marketing Officer. “The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before.” Samsung chose Bobby Farrelly — who created “There’s Something About Mary” and other popular comedies with his brother Peter — to direct the commercial. The advertisement will air during the fourth
quarter of Super Bowl XLVI on February 5th, the same day the device is made available for pre-order from AT&T. Read on for Samsung’s press release.
Samsung Launching Revolutionary Galaxy Note Super Phone with 90-second Super Bowl Commercial
DALLAS – January 31, 2012 – Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S.1, is launching a revolutionary super phone, the Galaxy Note™ in the first-ever Super Bowl ad in the technology giant’s 71-year history.
“During the past six months we’ve launched the Galaxy S II, Galaxy Nexus and now the Galaxy Note super phone in North America bringing unparalleled innovation to the marketplace,” said Todd Pendleton, Chief Marketing Officer for Samsung Telecommunications America. “The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before.”
The game changing Galaxy Note required a launch platform just as significant which is why Samsung chose the largest event in North America to unveil this product – Super Bowl XLVI.
Samsung handpicked Bobby Farrelly to direct his first ever TV commercial. Farrelly, along with his brother, Peter, created the famous comedy films There’s Something About Mary, Dumb and Dumber, Kingpin and Fever Pitch.
Another Super Bowl commercial first is Samsung using footage shot by the Galaxy Note’s HD-quality video camera in the ad. Samsung is also one of the advertisers in the inaugural livestream of the Super Bowl broadcast.
The Galaxy Note ad will air during the 4th quarter of Super Bowl XLVI on February 5th.
An extensive digital and social campaign will accompany the ad release with Samsung Mobile US Facebook and Twitter followers gaining exclusive access to content and giveaways.The Samsung Galaxy Note will be available for pre-order starting February 5th and go on sale at AT&T and Best Buy Stores nationwide on February 19th.
