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More than a quarter of Facebook users hate its new ads

Facebook Criticism Ads

Shares of Facebook have surged more than 25% since the company reported second-quarter earnings ahead of Wall Street’s expectations. Facebook’s growing ad business helped the company pull in $1.81 billion in revenue, however a new report suggests that those same ads are hampering the user experience. A report from the American Customer Satisfaction Index, per Business Insider, revealed that more than a quarter, or 27%, of Facebook users believe ads are negatively affecting their experience on the site, compared to 23% of LinkedIn users and 12% of Twitter users.

Since filing for its IPO last May, Facebook has been showing more advertisements to users. Earlier reports noted that at one given time, users could see up to eight advertisements on a single screen — one in the News Feed and up to seven smaller ones on the side bar. Critics have argued that competing sites like Twitter, LinkedIn and Pinterest don’t show nearly as many ads despite growing at similar or even faster rates than Facebook.