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Dell's Twitter account generates $6.5 million in revenue over 2 years

Updated Dec 19th, 2018 6:29PM EST

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. may not have a revenue model in place, but that isn’t stopping other companies from making some green off of the social networking site. Bloomberg is reporting that since it began using Twitter over two years ago, Dell, Inc. has been able to track just over $6.5 million in sales from promotions run exclusively via the tweet. The $6.5 million is the product of 100 employees tweeting in 35 different channels reaching customers in over 12 countries; Brazil Twitter users have spent over $800,000 in the last eight months. For a company this large and with so much effort behind it, the number sounds less impressive but still… Anyone out there taken advantage of a Twitter deal from Dell?

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