As wireless carriers continue to explore new revenue opportunities in an evolving market, services that rely on network-based location tracking are seen as a huge opportunity. “We see a range of new Location Information Services (LIS) emerging around insurance, banking, analytics, M2M/MRM, advertising, hospitality and IVR supported by always-on, cloud-based location across all device types,” ABI analyst Patrick Connolly noted in a recent report. “Additionally, the US, EMEA, Latin American, and Asian carriers are showing strong signs of adoption in 2013, working with a mixture of local and international partners.” Though not all uses of location tracking technology among carriers have been well received, ABI notes that successful proximity-based advertising campaigns are already underway. The firm sees annual revenue from carrier location-based services growing to more than $300 million within the next five years.
Wireless carriers stand to make a killing by tracking your every move
Published Mar 13th, 2013 1:35PM EDT
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This article talks about:
Location Based Services
Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
