Note to Bloomberg: When you make revisions to your prepared obituaries, don’t publish them. That might sound a bit obvious but in light of yesterday’s snafu we thought we might hammer the point home. That’s right people, Steve Jobs died for a few minutes yesterday – but only in the minds of those who read with shock as Jobs’ obituary crossed the wire from Bloomberg. As if Jobs’ health hasn’t been called into question enough this year. The miscue was quickly removed and Bloomberg issued a retraction: “An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today. The item was never meant for publication and has been retracted.” One of the more interesting parts of the slip up was the inclusion of the reporting notes which detail contacts who should be reached for comment in the event of Jobs’ demise. Of course some were obvious such as Steve Wozniak, Al Gore and Guy Kawasaki. Then there were a few interesting choices tossed into the mix such as Bill Gates, Eric Schmidt and Jobs’ ex Heidi Roizen. The notes next to Roizen’s name read, “venture capitalist who once dated Jobs: [redacted] Heidi knows a lot of Silicon.” Hmm. Hit the jump to read the obituary in its entirety.
