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Blockbuster to pilot Total Access video game rentals

Updated 4 years ago
Published May 27th, 2009 5:51PM EDT

We’ve long since given up on Blockbuster and the debacle that is Total Access. As the company continues to struggle with the evolving home entertainment industry, Blockbuster repeatedly reminds us all that it just doesn’t get it. That won’t stop it from trying though. According to the Wall Street Journal, Blockbuster will finally begin piloting the addition of video games to its through-the-mail movie rental service sometime in June — the goal will still be to launch the service nationally in 2H of this year. This isn’t the first time we’ve heard rumblings of video games being added to the pot but apparently it took a bit longer than expected to get the pilot rolling. Still no word on how video game packages will be priced or whether the half-price in-store game rentals will indeed be part of the offer, but to be honest we don’t really care. The Blockbuster ship has already sailed as far as we’re concerned.

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.