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BlackBerry CEO wary of producing a PlayBook sequel

Published Mar 18th, 2013 9:25AM EDT
BlackBerry CEO Heins

The BlackBerry PlayBook was not one of BlackBerry’s (BBRY) more successful products, which is why CEO Thorsten Heins is understandably wary about producing a sequel in the near future. Australia’s Herald Sun reports that while speaking at the BlackBerry Z10 launch in Australia this week, Heins said that he didn’t want to produce a followup to the PlayBook until the company figured out how to make it “not just… another tablet.” Heins also said that the tablet market had become so competitive that it was hard to earn a decent profit from selling them, and that he owed it to “shareholders to provide a return on investment.” So for the moment, it looks like BlackBerry will be all about smartphones first.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.