The BlackBerry PlayBook was not one of BlackBerry’s (BBRY) more successful products, which is why CEO Thorsten Heins is understandably wary about producing a sequel in the near future. Australia’s Herald Sun reports that while speaking at the BlackBerry Z10 launch in Australia this week, Heins said that he didn’t want to produce a followup to the PlayBook until the company figured out how to make it “not just… another tablet.” Heins also said that the tablet market had become so competitive that it was hard to earn a decent profit from selling them, and that he owed it to “shareholders to provide a return on investment.” So for the moment, it looks like BlackBerry will be all about smartphones first.
BlackBerry CEO wary of producing a PlayBook sequel
Published Mar 18th, 2013 9:25AM EDT
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
