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Survey: 83% of Americans have no idea BlackBerry 10 has launched

BlackBerry 10 Consumer Interest

If you want to understand the major challenges that BlackBerry (BBRY) faces in the American market, look no further than a new survey commissioned by MKM Partners showing that most Americans don’t even know that BlackBerry 10 has launched yet. Per Barron’s, the survey of 1,500 American consumers shows that 82.6% did not know that BlackBerry released its newly revamped operating system earlier this year, while 68% said they had no interest in buying a BlackBerry 10 smartphone. By contrast, Microsoft’s (MSFT) Windows Phone 8 operating system has significantly higher brand recognition, as just 60.5% of American consumers did not know that Windows Phone 8 devices were available to buy. Smartphone owners accounted for 51% of respondents in the MKM survey, so it seems to have a reasonably good sample of tech-savvy consumers.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.