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Survey: 83% of Americans have no idea BlackBerry 10 has launched

Published Apr 9th, 2013 4:50PM EDT
BlackBerry 10 Consumer Interest

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If you want to understand the major challenges that BlackBerry (BBRY) faces in the American market, look no further than a new survey commissioned by MKM Partners showing that most Americans don’t even know that BlackBerry 10 has launched yet. Per Barron’s, the survey of 1,500 American consumers shows that 82.6% did not know that BlackBerry released its newly revamped operating system earlier this year, while 68% said they had no interest in buying a BlackBerry 10 smartphone. By contrast, Microsoft’s (MSFT) Windows Phone 8 operating system has significantly higher brand recognition, as just 60.5% of American consumers did not know that Windows Phone 8 devices were available to buy. Smartphone owners accounted for 51% of respondents in the MKM survey, so it seems to have a reasonably good sample of tech-savvy consumers.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.

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