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How you know Samsung has hit it big: Best Buy is giving it its own in-location ‘store’

Published Mar 28th, 2013 9:14PM EDT
Best Buy Samsung Store

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Congratulations, Samsung (005930) — Best Buy (BBY) is honoring you with a distinction that it’s previously only given to Apple (AAPL). Unnamed sources have told Geek.com that some Best Buy locations are planning to cordon off separate areas in their stores to exclusively sell Samsung products. Geek.com says that “this new section will be dressed in large Samsung signage and offer custom demo stations for many of Samsung’s products” and that Best Buy “will be issuing special training sessions for employees in the mobile department, focusing heavily on how to show off Samsung-specific features.” The installation of special in-house Samsung “stores” are timed to coincide with the launch of the Galaxy S4, which is widely expected to be one of the best-selling smartphones of 2013.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.