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AT&T reportedly offering top customers with poor coverage free MicroCells

Zach Epstein
January 21st, 2011 at 9:30 PM

According to a purported internal communication, AT&T will soon offer free MicroCells to certain customers experiencing poor service due to coverage issues. Pre-selected eligible customers “identified as likely to experience poor in-building coverage at home or in small offices” will receive the offer, which will entitle them each to a free 3G MicroCell with no monthly fees attached. The MicroCell and service will remain free unless its recipient chooses to cancel his or her cellular service within a year, in which case an equipment fee of $199.99 will apply — less $16.67 for each month since taking receipt of the MicroCell. According to the document, only AT&T’s “top 7.5% of 3G wireless customers” with ongoing service issues will receive the offer. AT&T’s 3G MicroCell is a femtocell that essentially acts as a local cell tower. Customers in poor coverage areas can connect their cell phones to the MicroCell via 3G and use it to funnel voice and data service over the land-based Internet connection in their homes or offices.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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