Apple’s (AAPL) much debated “Genius” advertisements have been pulled from the Olympics. A spokesperson for TBWA/Media/Arts Lab, the ad agency that represents Apple, confirmed to Mashable that the ads are no longer running, however recent criticism had nothing to do with their removal. According to the agency, the ads were only intended for a “first run” during the Olympics, which meant the opening weekend. Rather than sticking to its strengths and focusing on product demonstration, the Cupertino-based company’s latest advertising campaign focused on a service and was widely panned by critics and fans alike. Google (GOOG) was able to capitalize on Apple’s shortcomings and its latest advertisement for its Nexus 7 tablet was said to be extremely effective.
Apple pulls Genius ads from the Olympics, claims criticism had nothing to do with it
Updated Dec 19th, 2018 8:31PM EST
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Dan joins the BGR team as the Android Editor, covering all things relating to Google’s premiere operating system. His work has appeared on Fox News, Fox Business and Yahoo News, among other publications. When he isn’t testing the latest devices or apps, he can be found enjoying the sights and sounds of New York City.
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