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Apple’s secret MVPs get showered with gifts

Published Jun 4th, 2014 2:45PM EDT
Apple WWDC 2014 Developers

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There were times when WWDC this year seemed like one of Steve Ballmer’s most infamous rants — it was all about “Developers, developers, developers, developers.” While anyone who was hoping for a big new product reveal came away from WWDC disappointed this year, you could nonetheless hear the excited squeals from developers at the conference when Apple unveiled its new Swift programming language. More than any other WWDC in recent memory, this one really was about keeping developers happy and Bloomberg reports that Apple has a very good reason to do this: It’s facing very tough competition from Google.

In case you need a reminder, here are all the things that Apple unveiled with iOS 8 at WWDC this year to keep its developer community happy:

  • Swift, a new programming language that is not only promising to make app development easier than on Objective-C but also to eliminate many of the most common mistakes developers make when coding on other languages.
  • Apple opened up the Touch ID fingerprint scanning technology to third-party developers, which should give a big boost to companies that want to develop mobile payment platforms.
  • Metal, a new application programming interface that aims to make sure that iOS games have graphics that are superior to what you can find on Android
  • Big changes to the App Store that will make it easier for users to discover new apps and the ability for developers to bundle their apps together and selling them at a bulk discount.

Taken together, WWDC 2014 really was Apple’s love letter to its developer community. Whether this is enough to keep all of them making their apps for iOS before they make them for Android remains to be seen.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.