Click to Skip Ad
Closing in...

Apple Working on Unlimited Downloads for iPhone and iPod?

Zach Epstein
March 19th, 2008 at 7:46 AM

Despite the initial coverage blitz, we really haven’t heard much of Nokia’s creatively-named ‘Comes with Music’ initiative lately. Despite a lack of interest in Nokia’s offering to this point and a company history of unlimited service opposition, Apple is reportedly considering a fee-based service that would grant subscribers unlimited access to the iTunes music store. Initially reported by the Financial Times (who oddly dubbed the concept a “radical new business model”) as a result of alleged tips from senior Apple personnel, the potential offering is said to be in development and would apply to iPhone and iPod owners. Nokia’s service is structured in such a way that a handset can be purchased at an elevated cost and the difference is applied to fees paid to content owners (Universal in this case). This inflated margin accommodates one year of unlimited downloads, after which the service can either be renewed at a fee or dumped. Apple is supposedly in talks with labels with regards to a similar offering but may be having trouble achieving the desired pricing structure. Referenced studies indicate that customers on average are willing between $7 and $8 per month for an unlimited download service; a hell of a price point when all things are considered. What would you pay for unlimited iTunes downloads?


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

Popular News