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Once you’ve tried on an Apple Watch you’re very likely to buy it

Apple Watch Preorder Try-on Reservation

The Apple Watch seems to be selling well so far, according to most estimates. Cowen and Company on Monday estimated Apple’s opening weekend Apple Watch sales may amount to 1 million units, AppleInsider reports, which puts it in line with a recent study from Slice Intelligence that also estimated opening-weekend sales of 1 million devices. However, Cowen went a step further and discovered Apple’s secret to making interested customers into buyers.

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Cowen and Company talked to dozens of salespeople from all of Apple’s retail stores in the San Francisco Bay Area over the weekend and discovered that 85% to 90% of all the customers who tried on an Apple Watch in stores starting with Friday were turned into buyers.

Analyst Timothy Arcuri estimates Apple will sell some three million Apple Watch units in the June quarter, and up to seven million in the following period. In the first 12 months, Apple could sell 31 million units, according to Arcuri, which would make it Apple’s best product when it comes to first-year performance.

The initial average selling price for the Apple Watch is seen being around $449 and is expected to drop to $422 in the following quarter. The entry-level price for the watch is $349/$399 for the Apple Watch Sport model.

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.